Sonamu is not an automated platform. It is a real person in Korea accompanying every trip. That difference shows in every detail.
Sonamu was born from a personal story: we are Koreans living in Spain, our families came here decades ago. We grew up between both cultures, with network in Korea and life here. In 2003 we accompanied our first cultural group to Korea and discovered that this bridge between the two countries, spoken in both languages, was a service many people needed.
Ten years later, that favor had become hundreds of accompanied itineraries. Each one different, all made with the same care. Word of mouth grew faster than any paid campaign.
Today the team accompanies family trips, couples, cultural groups and companies. Each itinerary, different. All, with the same care. We approve every itinerary before it leaves, talking with personal network in Korea when needed. Word of mouth remains the main way new travelers reach us.
Someone is buying your ticket right now in Seoul
When you request a service from Sonamu, it does not enter an automated queue. It reaches the team in Spain. We respond in your time zone. While you travel, we stay with you from here and, when needed, we talk to family or contacts in Korea to solve what you would not be able to solve from outside.
You feel it in the details: we handle the train tickets that are hard to get from abroad. A festival in Gyeongju sells out the hotels and we know before it happens. A meeting needs a private hanok and we know the person who knows the chef.
We speak both as an informed friend and as a professional. No jargon, no false urgency. If something cannot be done, we say so. If there is a better alternative, we say so too.
Week 1
Initial conversation
A 30-45 minute call with the Sonamu team. No commercial agenda, just listening: what brings you to Korea, when, with whom, what you want to see and what you don't. This defines everything that comes after.
Weeks 2-4
Itinerary design
We prepare a concrete proposal, with days, routes, accommodations and specific experiences. We send it in reading format, not selling format. We iterate with you until every day makes sense. No prefabricated packages.
During the trip
Real accompaniment
We are with you on WhatsApp during business hours and outside them if needed. If KORAIL changes a train, we handle it. If it rains and the route changes, we propose an alternative. If you want to modify something last minute, you call and it's done. No call centers.
No commitment. If it does not fit, we will tell you before you do.